Babylips? More like Chappylips

Thoroughly disappointed.
Most products can just sell themselves. When I first saw Maybelline Babylips, ToysRUs immediately popped into my mind. I think the lettering is similar or something which is what threw me off. But upon closer inspection I saw their claims :

"Clinically proven to make lips 82% visibly less dry, 94% less rough, 77% more supple, and 77% better looking after just four weeks of use! It's clinical care for baby soft lips."  -Maybelline

I've also read a few reviews on this product and so many people were raving about it. 
Also if you purchased two of them at Shoppers, you got 2500 optimum points. So I quickly nabbed the Cherry Me and Pink Punch.

Maybelline Baby Lips

Verdict: 

• very moisturizing initially but over time lips become very dry and flaky
• nice light tinted balm, great for when you want a little colour but don't want to wear full on lipstick
• lots of product, shouldn't run out too soon

Result:  7/10

This product does not live up to it's outlandish claims, so I was very disappointed. My lips would become dry after some time (probably within an hour or two) and when I would apply more, it looked horrible because my lips were flaky from the initial application. On the other hand I like that it has a light tint, so I find myself using it a lot, only because I have nothing else on hand. This product has triggered a new quest for me to find the perfect moisturizing lip tint.